Good Cycle is a specialty shop, tastefully curated of timeless pieces while fostering a community of culture and art in Dallas Texas. Goodcycle was looking for a brand refresh. Since launching no one had ever set the brand standards; and that’s where we come in. Our update to Goodcycle was very image and color focused. The team already had in place one font for the logo so we paired a softer serif version for paragraphs to keep up with brand consistency. Finally, through Good Cycle’s launch we were able to create flyers and social post to spread the word.